Roof Intel

LEAD TIER BRACKETS

Five tiers from early watchlist to priority hot lead — driven by roof age and solar presence.

5–7 yrsWatchlist

8–9 yrsWatch Priority

10–14 yrsEarly Hot Lead

15–19 yrsHot Lead

20+ yrsPriority

Watchlist Watch Priority Early Hot Lead Hot Lead Priority

Priority Hot Lead

🔥🔥 Priority — Old Roof + Solar

20+ Years Old

The ultimate candidate. A 20+ year roof carrying solar with no reroof permit on file. Insurance non-renewal is almost certain. Contact immediately.

Roof 20+ years old or no permit on record
Solar present — no reroof since install
High FL insurance non-renewal risk
3-Tab or Flat roof = extreme urgency

Lead Score90–100

Hot Lead

🔥 Hot Lead — Aging Roof

15–19 Years Old

Past the FL insurance threshold. Renewal pressure is mounting. Solar automatically bumps this to Priority tier.

Roof 15–19 years, no reroof on record
Solar present → bumps to Priority tier
Citizens / private insurer renewal risk
3-Tab and Flat roofs especially urgent

Lead Score75–89

Early Hot Lead

🟠 Early Hot Lead

10–14 Years Old

Approaching the insurance window fast. Solar = outreach now. Flat roofs at 10 years are already urgent. Key new bracket.

Roof 10–14 years, no reroof on record
Solar present → outreach now
Flat / Modified Bitumen → treat as Hot Lead
"Plan before insurance forces it" messaging

Lead Score50–74

Watchlist Priority

🔵 Watchlist Priority

8–9 Years Old

Two years from the Early Hot Lead window. Start warming now. Solar moves these to active outreach immediately.

Roof 8–9 years ago
Solar present → Early Hot Lead outreach now
Semi-annual nurture if no solar
Re-score every 6 months

Lead Score30–49

Watchlist

🔵 Watchlist — Early Tracking

5–7 Years Old

4–5 years from the action window. Add to database, track solar installs nearby, build the neighborhood picture.

Roof 5–7 years ago
Database only — no active outreach yet
Solar present → bump to Watch Priority
Annual re-score, escalate at 8 years

Lead Score10–29

SOLAR MULTIPLIER

Solar bumps every bracket up one full tier automatically.

5–7 yrs + solar

Watchlist → Watch Priority

8–9 yrs + solar

Watch Priority → Early Hot Lead

10–14 yrs + solar

Early Hot Lead → Hot Lead

15+ yrs + solar

Hot Lead → Priority

ROOF TYPE REFERENCE

Roof type is a label/tag on every lead — no score impact. It guides your sales pitch and urgency conversation.

3-Tab Asphalt

FL Lifespan: 15–20 years

The most common and shortest-lived shingle in Florida. Heat, humidity, and UV hit 3-tab hard. A 15-year-old 3-tab in FL is functionally at end of life.

🔴 High Urgency

"Insurers are dropping 3-tab roofs — let's get ahead of it."

Architectural Shingle

FL Lifespan: 20–25 years

Heavier and more durable than 3-tab. Still vulnerable to FL heat and storm damage. A 20-year architectural shingle is a solid lead even if it looks fine from the street.

🟠 Moderate Urgency

"Your shingles may look fine — but the underlayment tells a different story."

Flat / Modified Bitumen

FL Lifespan: 10–15 years

Shortest lifespan of the group. Flat roofs are especially vulnerable to FL heat expansion, ponding water, and UV breakdown. A 10-year flat roof is already in the danger zone.

🔴 High Urgency

"Flat roofs fail fast in Florida — at 10 years you're on borrowed time."

Tile (Concrete or Clay)

Tile: 25–50 yrs | Underlayment: 20–25 yrs

The tile lasts decades — but the underlayment fails at 20–25 years. Many homeowners don't know their tile roof has a hidden expiration date underneath the tiles.

🟡 Low Urgency (tile) 🔴 High Urgency (underlayment)

"Your tile looks great — but your underlayment is the hidden risk."

ℹ️ Tile Underlayment Rule: Any tile roof 20+ years old should be treated as a Hot Lead regardless of how the tile looks. The underlayment is failing whether the homeowner knows it or not — this is one of your strongest sales conversations.

SCORING FORMULA

A 0–100 point system. Roof type is a tag only — score is driven by age, solar, and risk flags.

Master Formula

LeadScore = RoofAge + SolarBonus + RiskFlags -- Tier thresholds: 90-100 = 🔥🔥 Priority Hot Lead (20+ yrs) 75-89 = 🔥 Hot Lead (15-19 yrs) 50-74 = 🟠 Early Hot Lead (10-14 yrs) 30-49 = 🔵 Watchlist Priority (8-9 yrs) 10-29 = 🔵 Watchlist (6-7 yrs) -- Roof type = tag only, no score impact

Roof Age Points

Age	Points
20+ years (or no permit on record)	40 pts
15–19 years	32 pts
10–14 years	22 pts
8–9 years	14 pts
5–7 years	8 pts
Under 6 years	0 pts

Solar Bonus Points

Condition	Points
Solar present — no reroof since install	+25 pts
Solar installed within last 2 years	+10 pts
Solar 5+ years old — no reroof since install	+15 pts ⚡
Roof replaced AFTER solar install	0 pts
No solar on record	0 pts

Risk Flag Points

Factor	Points
Insurance notice or lapse flag	+12 pts
No roof permit in 10+ years (confirmed)	+10 pts
Citizens Insurance territory	+8 pts
High wind zone (HVHZ / Zone D)	+5 pts
Storm damage permits nearby	+5 pts

ℹ️ Watchlist Auto-Escalation: A 5-year-old roof will cross into Early Hot Lead in 5 years. Properties with solar escalate one full tier immediately. Re-score all Watchlist properties every 6 months and auto-promote when they cross the next age threshold.

LEAD SCORE CALCULATOR

Enter property permit data to instantly score and classify any lead.

Property Permit Data

ROOF AGE

ROOF TYPE (tag only — no score impact)

SOLAR STATUS

SOLAR INSTALL AGE

RISK FLAGS

PRIORITY HOT LEAD

90

🔥🔥 Priority Lead

Contact within 48 hours. Old roof + solar — insurance non-renewal is imminent.

Unknown Roof Type

Roof Age40 pts

Solar Bonus25 pts

5yr Solar Risk0 pts

Risk Flags0 pts

Roof TypeTag only — no score impact

DATA WORKFLOW

How to pull, cross-reference, and score properties using public Florida permit records.

01

Pull County Permit List

Download building permits from your target county. Filter for: ROOF, REROOF, SOLAR PV, PHOTOVOLTAIC. Finaled permits only. Check permit descriptions for roof material type.

Export: Permit Type, Issue Date, Address, Folio/Parcel ID, Status
Most FL counties offer bulk CSV exports or online lookups

02

Find Last Roof Date Per Parcel

Group by parcel ID. Take the most recent finaled roof permit per property. No permit found? Use construction year from the county property appraiser — that's your original roof age.

03

Cross-Reference Solar Permits

Flag parcels where solar permit date is AFTER the last roof permit date. Solar sitting on an old roof = your golden signal.

Solar date > Last roof date → flag as "solar on old roof"
Calculate roof age and solar age separately

04

Tag Roof Type + Score Every Parcel

Add the roof type tag from permit description or property record. Run the scoring formula. Every parcel gets a score, tier, roof type tag, and re-score date.

Flat roofs 10+ yrs → note elevated urgency
Tile roofs 20+ yrs → flag underlayment warning

05

Build Watchlist Queue

6–9 year roofs go into the watchlist. Re-score every 6 months. Auto-promote at each age threshold. Solar homes escalate one full tier immediately.

06

Enrich + Outreach by Tier

Pull owner mailing address from county property appraiser by folio. Skip-trace for phone/email. Customize pitch by roof type tag.

Priority / Hot Lead → door knock within 48–72 hrs
Early Hot Lead → direct mail campaign
Watchlist → semi-annual nurture sequence

DATA SOURCES

Where to find Florida permit data, owner records, and lead enrichment tools.

🏛️

County Building Departments

Primary source. FL county portals searchable by address or parcel. Permit descriptions often include roof material.

FreePrimary

🗺️

County Property Appraiser

Owner mailing address, construction year, improvement history. Some FL counties list roof type and year in property records.

FreeOwner Data

🔌

FL Solar Permit Data

Counties tag solar as SOLAR PV or PHOTOVOLTAIC. Cross-reference with roof permits by parcel ID to find solar-on-old-roof properties.

FreeSolar

🏢

BuildZoom / PermitData.com

Third-party permit aggregators — pre-scraped across multiple FL counties. Often include material tags in permit descriptions.

PaidAggregated

📊

PropStream / DataTree

Property data platforms with permit history, owner records, and roof type/age data. Good for bulk county list building.

PaidBulk Export

📬

BatchSkipTracing / REIPro

Append phone and email to your scored parcel list. Sequence outreach campaigns by tier classification.

PaidOutreach

MAJOR COUNTY PERMIT PORTALS

Miami-Dade

epermits.miamidade.gov — Searchable by address, includes solar + roof permit history

Broward County

web.broward.org/building — Permit search by address or parcel, bulk export available

Palm Beach County

discover.pbcgov.org/pzb — Online permit lookup by address

Orange County

ocfl.net/GrowthManagement — Permit search + property appraiser cross-ref

Hillsborough

hillsboroughcounty.org — Accela portal, includes finaled permit status

Pinellas County

pinellascounty.org/build — Online permit lookup, searchable by address or permit number

PROPERTY REPORT TEMPLATE

Standardized CRM fields for each lead. Roof type shows as a tag — no score impact.

🏛️ PROPERTY APPRAISER DATA

Owner Name

John & Jane Smith

Owner Mailing Address

123 Palmetto Ave, Clermont FL 34711

Homestead Exempt?

✅ Yes — Owner Occupied

Year Built

2004

Estimated Roof Age

~21 years (built 2004, no reroof permit)

Source

Lake County Property Appraiser

      ℹ️ Pull from: countyname.gov/propertyappraiser → search by folio/parcel ID → export owner name, mailing address, year built
    

📍 PROPERTY IDENTIFICATION

Address

123 Palmetto Ave

City / Zip

Clermont, 34711

County

Lake County

Folio / Parcel ID

0000-0000-0000

🏠 ROOF PERMIT HISTORY

Original Roof Date

2004 (construction)

Last Roof Permit

No permit on record

Roof Age

21 years

Roof Type Tag

3-Tab Asphalt 🔴 High Urgency

FL Lifespan

15–20 years

Status

⚠️ Past End of Life

☀️ SOLAR PERMIT HISTORY

Solar Present

✅ Yes

Solar Permit Date

March 2020

Solar Age

5 years

Reroof After Solar?

❌ No — Solar on Old Roof

🎯 LEAD SCORING SUMMARY

Lead Score

95 / 100

Tier

🔥🔥 Priority Hot Lead

Action

Contact Within 48hrs

Re-Score Date

Sept 2026

All Tags

20yr+ Roof 3-Tab Asphalt 🔴 High Urgency Solar on Old Roof Citizens Territory

📞 OUTREACH LOG

Method

Door knock / Direct mail

First Contact

—

Follow-Up Date

—

Status

New — Not Contacted

Re-Score Date

Sept 2026

Assigned To

—

NEIGHBORHOOD MAP

5,483 DataZapp high-intent leads — Orlando 32808/32818. Color-coded by Roof Intel tier. Click any pin for full details. Solar properties pulse.

Mapbox Token — Saved Locally to Your Browser

Filter:

🗺️

Map not loaded

Enter your Mapbox token above or load demo pins to get started.

SPREADSHEET EXPORT TEMPLATE

Copy this column structure into Google Sheets or Excel — one row per property. Sort and filter by score or tier to build your daily call list.

COLUMN STRUCTURE

Column	Field Name	Source	Example
A	Address	Permit / Appraiser	123 Palmetto Ave
B	City / Zip	Appraiser	Clermont, 34711
C	Folio / Parcel ID	Permit / Appraiser	12-34-567-890
D	Owner Name	Appraiser	John & Jane Smith
E	Owner Mailing Address	Appraiser	Same as property
F	Year Built	Appraiser	2004
G	Last Roof Permit Date	Building Permit	No permit on record
H	Roof Age (Years)	Calculated	=2025-F2 or manual
I	Roof Type	Permit / Appraiser	3-Tab Asphalt
J	Solar Permit Date	Building Permit	Mar 2020
K	Solar on Old Roof?	Calculated	=IF(J2>G2,"YES","NO")
L	Lead Score	Formula	95
M	Tier	Formula / Manual	Priority Hot Lead
N	Re-Score Date	Manual	Sept 2026
O	Outreach Status	Manual	Not Contacted
P	First Contact Date	Manual	—
Q	Notes	Manual	Solar on 2004 roof, no reroof

KEY GOOGLE SHEETS FORMULAS

-- Roof age from year built:
=2025-F2
-- Solar on old roof flag:
=IF(AND(J2<>"",J2>G2),"YES","NO")
-- Auto tier from score:
=IF(L2>=90,"Priority",IF(L2>=75,"Hot Lead",IF(L2>=50,"Early Hot",IF(L2>=30,"Watch Priority","Watchlist"))))

SORTING & FILTERING TIPS

Sort by Column L (Lead Score) descending — your daily call list
Filter Column M by "Priority Hot Lead" for door-knock route
Filter Column K = "YES" to isolate all solar-on-old-roof leads
Filter Column O = "Not Contacted" to see untouched leads
Conditional format Column M by tier color for visual scan
Add a "Street" column to group for neighborhood routing

ℹ️ Pro tip: Add a "Street Name" column extracted from the address (just the street name, no number). Then sort by Street Name first, Score second — this automatically clusters your door-knock route by block so you're never driving back and forth across town.